newitalianblood

When Sara and Matteo came to our office , they brought two requests: the brand had to be “il salotto” (italian for “the living room”) and the site had to be delivered within three months. The boutique is situated in the historical centre of Genoa, at the ground floor of an ancient building. The main room has vaulted ceilings and large openings to the narrow streets of the medieval tissue, where the sun barely shines. The entrance is marked by a marble gate that dates from XV century and which probably was the main entrance to the whole building in the past. The interior is characterized by the blue linoleum on the floor and the rough warm plaster on the walls. A belt of dove-grey tiles highlights the clothes and fashion accessories hung on the exhibitors. Most of the forniture are made of iron reinforcing rods: mirrors, hangers, screens and also a chandelier.